Following up on Doughnutman's insightful post below, here are some more developments in the rapidly changing music business as reported by British mag The Guardian. First up is how Who guitarist Pete Townshend is trying to create people's musical imprint in the digital space:
According to Townshend, it "takes data you input and turns that into music. I began thinking it might be possible to use software to do this about 20 years ago when I first got a Mac and software like M, Jam Factory and Music Mouse. These were programs that produced random music from limited data you put in."Much more on this exciting new venture a bit later. First back to the industry, as Peter Gabriel leads us through the new frontier of dynamic playlist generation:
"The filtering process is not dictated by marketing dollars. Paid-for content has been the rock on which both the music and the film industries have been built. This rock is rapidly turning into quicksand and it seems to me that the future income streams are probably going to come as much from filtering and advertising, as from direct sale of content. I am hoping in our internet projects to make sure that musicians are not at the bottom of the pecking order."And then there's Trent. We already know about his forays into alternate reality entertainment and marketing initiatives, but what about his use of technology:
"The USB drive was simply a mechanism of leaking the music and data we wanted out there," he explained. "The medium of the CD is outdated and irrelevant. It's really painfully obvious what people want - DRM-free music they can do what they want with. If the greedy record industry would embrace that concept I truly think people would pay for music and consume more of it."And low and behold it's already happening right now and right before our eyes. The Fratellis, for example, released their latest U.K. single on a USB drive. And it seems some of the bigwigs might be getting it:
USB drives were piloted last October with Keane single 'Nothing's In My Way' which sold out in a day.Will USB replace CDs? Not anytime soon, I am sure, but is there a genuine interest and excitement in embracing new digital formats, free of restrictions and limitations, and is this a viable business model for the recording industry? The answer is unequivocally yes (at least from this one music journalist's point of view). But when will the powers that be get it?
In a statement Lee Jenson head of marketing at Island Records said: "The success of the Keane single last year convinced us that music fans would welcome more audio release on this format."
For more on Pete Townshend's Lifehouse Method (to be covered further on this site) check out: http://www.lifehouse-method.com/index.html
For more on Peter Gabriel's The Filter check out: http://thefilter.com/